In preserving, the media has responded by creating magazines that not only tackle conventional masculine ideals of energy, cash and physical fitness, but also advise on all manners of consumerism, health and wellbeing . Advice to extend calorie and protein consumption to enhance muscle mass was frequent . Such an anabolic diet was advised in numerous ways, together with consumption of traditional protein meals and sports foods , thereby replicating muscle magazines’ help for nutritional dietary supplements. Although recommendation to extend consumption of pink meat was widespread , fish and non-flesh sources of protein (eggs, nuts & pulses, and soy …